Prediction: the only thing GDPR will do is make it harder for legitimate businesses (especially small businesses) to do business with you.
It will have little or no effect on actual spam and junk mail.
Permission marketing is a good thing. But regulation always favors larger businesses and incumbent companies. GDPR, like all regulation, will end up squelching innovation and entrepreneurship in a region that already lags in that area. And thanks to Europe’s regulatory overreach, the effect will spill over onto the rest of the world.
Also published on Medium.