What was that app called?

By crispinheneise / On / In Product development

How many times have you signed up for a shiny new app, only to forget a couple of days later what the app was called?

It seemed useful at the moment, but darned if you can remember its name.

Maybe not everyone is as susceptible to shiny-object syndrome as you and I are. But it probably wouldn’t hurt to act like they are. Take a look at your onboarding sequence: are you reminding new users often enough of your existence? Would it hurt to include a few additional (non-annoying) helpful nudges?

Remember, the goal of product onboarding is to help people be successful at using your product. Take full advantage of the first few days to reinforce your product’s usefulness in their minds and make it a habit, rather than allowing it to waste away in their browser history.

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